Sky Deutschland launches football marketing campaign

German pay-TV provider Sky Deutschland has begun its marketing campaign for next season’s German Bundesliga, DFB Cup and UEFA Champions League and Europa League football coverage.

Sky is using a mix of 45 and 30-second TV, poster, print and online advertising. The broadcaster has hired agency Heye & Partner, producer Stink and media buying agency OMD Hamburg for the campaign, the cost of which it said would in the low double-digit million euro range.