Italian commercial broadcaster Mediaset saw advertising revenues fall by 13% in the first half of 2009.
Gross TV advertising revenues in the first quarter hit 646m, while pay-TV revenues were Â72m. Mediaset deputy chairman Piersilvio Berlusconi told investors that the first half revenues were Âin line or slightly betterÂ than the first quarter. Mediaset currently has around 3.5 million subscribers.
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