BBC interactive Wimbledon coverage breaks records

The BBC’s red-button interactive TV service attracted 7.5 million users during the Wimbledon tennis championships.

The service enabled viewers to choose up to five live matches to watch, as well as a highlights service and replays of top matches. Viewers could also select whether to have commentary, and to access a digital text service with news, results and score updates.

Meanwhile, the BBC Sport website received a record 2.1 million requests for live coverage of the semi-final match between Brit Andy Murray and the US’s Andy Roddick. The BBC said this was its most popular live video stream for sports, beating the previous record set during the 2008 Olympics.

Across the Wimbledon fortnight, the BBC Sport website received a total of 19.3 million requests for Wimbledon audio-visual content (live and on-demand) of which 16.2 million was for live coverage – three-and-a-half times more than for live streams across the 2008 tournament.