UK cable operator Virgin Media will launch Universal PictureÂs VOD service PictureBox this week.
From July, Virgin MediaÂs subscribers will be able to select up to 28 films at any time for £5 (Â5.80) per month. Seven new titles will be added each Friday, most of which will be in HD. Recent and library films will be available, including Hot Fuzz, The Bourne Ultimatum and Scarface.