CTAM Europe announces EuroSummit keynotes

Cable marketing association CTAM Europe has announced two keynote speakers for its annual EuroSummit event. Duco Sickinghe, CEO of Belgian operator Telenet, and Harvard Business School Professor and founder/chairman of marketing company Marketspace Jeffrey F. Rayport will take to the stage at the event, which takes place from September 24-25 at the Sheraton Lisboa Hotel and Spa in Lisbon, Portugal.

Conference topics at the two-day cable-industry conference that focuses on cable marketing initiatives, will include Transcending the Hype of Broadband Video: 5 forces that will determine the future of over-the-top; Inside Tips on Marketing Smarter in the Down Economy; Fighting Fiber with Fiber – How to Market ED 3.0, and Using Customer Experiences to Compete – while Reducing Churn, Increasing Acquisition and Optimizing Costs.