Brightcove and Five in online syndication move

Online video platform Brightcove has partnered with UK broadcaster Five to launch a long-form syndication initiative enabling viewers to imbed whole episodes of Five programming on their own websites, social networks and blogs.

Brightcove, which will supply its syndicated player, said the initiative would give Five the ability to expand the distribution of long-form, ad-supported video content online and generate additional income from advertising.

Five’s own websites, including Five.tv, will be the first to use the technology. It will be available to third-party sites later this year.