Arris concludes addressable ad tests

Cable technology group Arris has announced that it has concluded a second series of interoperability tests with technology companies for addressable advertising standards and solutions.

The Arris products tested at the CableLabs hosted addressable interfaces interoperability event were the ConvergeMedia advanced ad VOD ADM Plus, ConvergeMedia management, ConvergeMedia console and the ConvergeMedia session & resource manager. The company completed interoperability testing with OpenTV, INVIDI, BIAP, BlackArrow, This Technology, Sigma Systems, and RGB Networks. Arris said it was supporting the SCTE 130 standard, which “reflects the maturation of advanced advertising as a new revenue source for the cable industry”.





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