Mediaset launches DTT promotion

Italian broadcaster Mediaset’s shopping channel Mediashopping has launched a promotion to coincide with the switch to digital TV broadcasting in the country’s Piedmont region.

People living in the Piedmont region can buy a DTT set-top box with Easy Pay premium TV card included for €99.90 instead of the usual price of €129.90. They will also be entered into a draw to win vouchers that can be spent on the Mediashopping channel. The offer runs until June 30.