SeaChange International-owned On Demand Group (ODG) has signed a new four-year contract to provide content management services for UK cable operator Virgin MediaÂs on-demand service.
ODG has been providing content management services, including rights management, editorial service management, promo production and content operations including encoding, metadata generation and content preparation, for Virgin MediaÂs on-demand service since it launched in February 2007.
Virgin MediaÂs 3.5 million digital TV subscribers watched over half a billion on-demand programmes during 2008.
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