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JML adds TV Key

Shopping broadcaster JML has deployed interactive TV company Miniweb’s TV Key service, which enables customers to purchase products directly from the TV via the remote control.

Viewers of JML channels in the UK are prompted to press the interactive button on the remote control and select the TV Keys option. They then enter the JML TV Key, which corresponds to the letters JML, in order to shop, browse and purchase products. JML will promote the JML TV Key icon across its programming and run regular advertisements telling viewers about the service.