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ITN Source launches digital production service


ITN Source, the video content arm of news organization ITN, has
announced the creation of a digital production business called Diagonal
View. Diagonal View, a joint venture with digital entrepreneur Matt Heiman, packages quirky and obscure content from ITN Source’s archive and syndicates it to a range of commercial partners including MySpace, YouTube and MSN. The service has undergone a six-month trial period, during which time it became one of the top five channels of all time on MySpace and YouTube, notching up over 40 million views in the process.

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