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Yahoo Advertising partners with FreeWheel & Magnite to boost CTV capabilities
Yahoo Advertising has entered into a strategic agreement with Comcast-owned ad tech outfit FreeWheel and…
2 min read
Yahoo signs up Samba TV for ad targeting and measurement
Yahoo has signed a partnership with data and analytics outfit Samba TV to provide advertisers…
1 min read
TripleLift hires Yahoo veteran Evans as chief privacy officer
Adtech firm TripleLift has announced the appointment of James Evans as its chief privacy officer…
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Yahoo and Comscore announce CTV partnership
Comscore has announced a new CTV partnership with Yahoo to provide Yahoo’s DSP advertisers with…
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Limelight Networks completes Edgecast acquisition to become Edgio
CDN service provider Limelight Networks has completed the acquisition of Yahoo-owned Edgecast, with the merged…
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Yahoo and Tubi extend SSP partnership
Yahoo has extended its partnership with Fox-owned AVOD service Tubi. The extended partnership will build…
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Verizon sells off Verizon Media unit at huge loss
Verizon has announced the sale of its media businesses for US$5 billion The sale includes…
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Mediaset secures victory against Vimeo in latest copyright ruling
Mediaset has claimed another victory in its battle against copyright infringement by online video services…
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Yahoo news content launches on The Roku Channel
Verizon subsidiary and Yahoo parent company, Oath, has partnered with Roku to launch Yahoo video…
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Twitter streams US NFL football
Twitter yesterday streamed US NFL football for the first time, making live video coverage of…