Hub Entertainment Research

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Amazon Echo still top of the pile for CTV-smart speaker integration

Amazon Echo is the most-connected smart speaker brand to TV sets, but the gap is…

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Netflix most important TV source for US viewers says report

Netflix is the most indispensable TV source for US consumers. According to a new survey…

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More than three quarters of young people engage in streaming password sharing

Password sharing has long served as a point of concern for streaming companies, and this…

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23% of Netflix subscribers would cancel over introduction of ads

Almost a quarter of Netflix subscribers would cancel their membership over the introduction of adverts….

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À la carte TV ‘more attractive than bundled pay TV’

Existing pay TV bundles are getting less and less attractive to consumers and à la…

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Netflix brand influences viewing habits even in non-core genres

Having a popular content brand name like Netflix remains a key driver in picking up…

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TV is king when US consumers choose screen time

Up to 40% of entertainment time is spent watching television shows over other screen activities such…

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US viewers ‘would rather opt for a la carte TV services’

US viewers would “strongly prefer” a TV service model where they select, and pay for,…

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Netflix now ‘indispensable’ for many US viewers

Netflix is the TV brand that US viewers would be most reluctant to give up,…

Pay TV Operators Stay Updated Icon 1 min read

Most Amazon Prime and Hulu customers also use Netflix

Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according…

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