FreeWheel

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European CTV ad views grow by a quarter

Digital advertising views – and views on connected TV in particular – saw strong growth…

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Wurl launches generative AI-enabled BrandDiscovery

FAST and connected TV technology specialist Wurl has launched BrandDiscovery, which it describes as a…

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FreeWheel: number of ads per break and duration of breaks falling in Europe

The number of ads included in television ad breaks in Europe across platforms has fallen…

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Yahoo Advertising partners with FreeWheel & Magnite to boost CTV capabilities

Yahoo Advertising has entered into a strategic agreement with Comcast-owned ad tech outfit FreeWheel and…

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NBCUniversal expands One Platform for advertisers

NBCUniversal has expanded its One Platform advertising technology and content offering, which it says will…

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FreeWheel and Comcscore team up for CTV advertising

Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…

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Trio of exec appointments for FreeWheel

Comcast-owned adtech company FreeWheel has announced a trio of senior appointments, including Katy Loria as…

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FreeWheel to offer linear addressable solution with AMC Networks

Comcast-owned adtech company FreeWheel has announced a partnership with AMC Networks to offer a self-service…

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Comcast Advertising rolls out AudienceXpress multi screen media solution

Comcast’s adtech business has announced the relaunch of its multi screen media solution, along with…

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FreeWheel ups Mark McKee to general manager

Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …