BARB
Barb names Caroline Baxter chief operating officer
UK’s audience measurement outfit Barb has appointed Caroline Baxter as chief operating officer. Baxter who…
Barb: UK SVOD subs decline in Q4, with all majors seeing drop
The SVOD footprint in the UK declined in the fourth quarter, with all major streamer…
Channel 5 reports strong growth across linear channels
Paramount Global’s UK pubcaster Channel 5 reported a 5% share increase across its linear channels…
BARB: UK SVODs households sees increase reaching 19.3m in Q3
The UK has seen a boost in streaming in the third quarter, with the number…
BARB to take full control of advanced advertising tool CFlight
UK audience research outfit BARB is to assume governance responsibility for advanced advertising validation tool CFlight from…
BARB: Netflix and Amazon Prime see UK penetration drop in Q2
Netflix and Amazon Prime Video saw drops in penetration fo UK homes in the second…
GroupM launches Total TV Measurement for UK
GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…
UK SVOD numbers dip but Now and Apple TV+ make gains
The number of UK homes with access to an SVOD subscription has slipped slightly over…
BARB names head of data science to oversee CFlight, Dovetail Fusion
UK audience measurement outfit BARB has appointed Khaled Serafy to the newly-created role of head of…
UK measurement firm Barb to look at audiences on video-sharing platforms
Following months of consultation with industry stakeholders, UK-based audience measurement firm Barb has committed to…