BARB

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Barb names Caroline Baxter chief operating officer

UK’s audience measurement outfit Barb has appointed Caroline Baxter as chief operating officer. Baxter who…

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Barb: UK SVOD subs decline in Q4, with all majors seeing drop

The SVOD footprint in the UK declined in the fourth quarter, with all major streamer…

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Channel 5 reports strong growth across linear channels

Paramount Global’s UK pubcaster Channel 5 reported a 5% share increase across its linear channels…

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BARB: UK SVODs households sees increase reaching 19.3m in Q3

The UK has seen a boost in streaming in the third quarter, with the number…

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BARB to take full control of advanced advertising tool CFlight

UK audience research outfit BARB is to assume governance responsibility for advanced advertising validation tool CFlight from…

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BARB: Netflix and Amazon Prime see UK penetration drop in Q2

Netflix and Amazon Prime Video saw drops in penetration fo UK homes in the second…

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GroupM launches Total TV Measurement for UK

GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…

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UK SVOD numbers dip but Now and Apple TV+ make gains

The number of UK homes with access to an SVOD subscription has slipped slightly over…

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BARB names head of data science to oversee CFlight, Dovetail Fusion

UK audience measurement outfit BARB has appointed Khaled Serafy to the newly-created role of head of…

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UK measurement firm Barb to look at audiences on video-sharing platforms

Following months of consultation with industry stakeholders, UK-based audience measurement firm Barb has committed to…