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European CTV ad views grow by a quarter
Digital advertising views – and views on connected TV in particular – saw strong growth…
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Advertising to see sports boost but linear decline persists
Spending on TV advertising around sports will rise significantly this year, driven by the US…
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Sports key to Warner Bros. Discovery’s UK ad-supported streaming ambitions
Sports is playing a key role in driving growth in Warner Bros. Discovery’s advertising-supported streaming…
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Disney offering ‘single campaign’ buying across Hulu and Disney+
Disney is now enabling advertisers to buy inventory across streamers Hulu and Disney+ in a…
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Channel 4 to upgrade streaming ad offer after successful trial of formats
UK advertising-funded public broadcaster Channel 4 is to upgrade its advertising offer after unveiling the…
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Sky Media unveils range of advertising enhancements
Sky Media, the advertising arm of Sky, has revealed a set of initiatives and innovations…
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TVNZ taps AWS Clean Rooms data analytics service for advertising
Advertising-funded New Zealand pubcaster TVNZ has tapped Amazon Web Services re:Invent to provide its ‘AWS…
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Sky Media launches Creative Optimisation for programmatic advertising
Sky Media, the sales arm of Sky, has launched a new programmatic Creative Optimisation capability aimed at performance…
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TF1 names new data and ad-tech chief
French broadcast group TF1 has named François Xavier Pierrel as chief data and ad tech…
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IP Österreich taps smartclip for digital cross-platform advertising
RTL Group-owned Austrian cross-media advertising sales house IP Österreich is extending its partnership with Smartclip,…