Whitepaper | ESPORTS AND BRANDS: GAMING’S NEW BEST FRIENDS

The rapid growth of esports as a revenue-generating sector is a phenomenon that is catching the attention of brand owners and marketers globally.

This Esports BAR White Paper aims to show why both endemic and non-endemic brands hold the keys to the future of esports’ growth as a professional activity and as an in-demand content provider in the media and entertainment industries.

It also offers guidelines on what participants in the esports ecosystem need to understand and do to attract brands and marketers as potential sponsors of their 21st-century digitally operated kind of show business.