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“Content is King” couldn’t be more true in the VoD world. Your content catalogue is your ultimate weapon for attracting and retaining as many subscribers as possible, and key industry players are currently in the midst of a ferocious battle to provide and produce the most – and the best – content in the market. However, even armed with an “infinite” catalogue of content that satisfies the most demanding users with the most acquired tastes, viewers are spending a shocking 5 days per year just scrolling to find something to watch, with many of them proceeding to give up and leave the service.
This whitepaper analyses the dangers of the phenomenon of too much choice, and provides an essential handbook with simplified steps about how to handle your valuable content to increase consumption, avoid churn and build valuable, long-term relationships with your users.
Along the way, you will also discover: