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Axel Springer invests in Magic Leap

Axel Springer Digital Ventures has invested in US-based Magic Leap, a company that is focused on integrating digital content into real world environments.

Axel Springer said that the investment marks part of its efforts to participate in innovative technologies that have the potential to “present journalistic content and classifieds in new formats and environments”.

The German-based digital publisher, famed for titles like Die Welt, Bild and Business Insider, also has shares in companies like Jaunt, AirBnB and Uber.

Magic Leap is developing Magic Leap One, mixed reality eyewear that uses lightfield technology to integrate digital content into real world environments.