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Bonnier Broadcasting signs deal with Telenor for Sport Channel

TV4 basketballBonnier Broadcasting-owned Swedish pay TV channel provider C More’s recently launched Sport Channel is now available on Telenor’s Canal Digital platform and Bredbandsbolaget network in Sweden.

The agreement with Telenor means that the service is available on all major pay TV platforms in the country, with a reach of about 1.5 million households.

Johan Cederqvist, programming director of sport for TV4 and C More, said that it was “extremely pleasing” that Sport Channel was now available with all major operators in the country.

The latest agreement follows one signed between Bonnier and the country’s leading cable operator Com Hem for carriage of the channel. Under that deal, Com Hem cable and Boxer digital-terrestrial subscribers gained access to the channel, which shows matches from the Allsvenskan football league, SHL hockey league, the Swedish Handball League and the Superligan floorball league, among others. The channel also airs coverage of US NBA basketball and the Swedish PGA golf tour.

Sport Channel, which replaced the previous TV Sport channel, is also available via Telia’s IPTV network and Viasat’s pay TV service.