Iflix claims 10 billion minutes streamed in 2017

Emerging markets SVOD service Iflix claimed a milestone 10 billion minutes were streamed across its platform in 2017 – the equivalent of more than 19,000 years of content.

The company said that the figure marks an “incredible uptake in user engagement,” with cumulative viewing minutes up more than 400% from three billion total minutes streamed at the end of 2016.

Iflix said that its app had recently surpassed 12 million downloads on the Google Play and Apple iOS stores and added that mobile viewing duration stands at an average of 2.5 – 2.75 hours per session.

Iflix group co-founder and CEO, Mark Britt, said: “2017 has been an incredible year for Iflix. Surpassing 10 billion minutes streamed in just the last 12 months is a great way to end a year that saw us launching in MENA and Africa with over a dozen new markets, our first original titles, and so much more.”

Iflix has commissioned more than 10 original projects to date spanning comedy, drama and feature films in markets including Malaysia, the Philippines and Indonesia.

The service also offers a library of Hollywood, Asian and Middle Eastern TV shows and movies, including many first-run titles.

Each subscriber can access Iflix on up to five devices, including phones, laptops, tablets, and television sets. The service is now available in 24 territories throughout Asia, the Middle East and Africa.