Demand Africa taps Cleeng for subscriber management

Demand Africa, the subscription video-on-demand service launched in October by US-based The Africa Channel, is tapping Netherlands-based direct-to-consumer monetisation specialist Cleeng to provide its subscriber management platform.

Cleeng has provided Demand Africa with a platform tht provides a view of the ‘customer journey’ encompassing subscriber identity, payment, churn management and user support.

Demand Africa is offering a raft of female-focused Africa-themed and diaspora lifestyle content aimed at 25-54 year-olds.

The service is available on the web, on iOS and Android devices and via Roku, Apple TV, Android TV and Amazon Fire TV.

Demand Africa has two main subscription packages – a monthly offering priced at US$6.99 (€5.86), and a discounted annual offer of US$69.99.

Cleeng’s platform supports in-app payments and multi-currency pricing. The broadcaster also uses the Cleeng’s coupons system to create incentives programmes.

Demand Africa is available globally, witih a specific focus on the US, Canada and the Caribbean.

“We needed an intuitive turnkey payment and subscriber management system that could service our subscribers on a global scale. Cleeng’s solution was uniquely positioned to accomplish this,” said Dean Cates, director of digital and marketing strategy at The Africa Channel.