Sportsfix taps Brightcove for Asian sports delivery

Southeast Asian over-the-top service, Sportsfix, has partnered with Brightcove to deliver live and on-demand local sports content across the region.

Malaysia-based Sportsfix, which first launched in July 2017, has selected the Brightcove Live platform to power its offering – which provides coverage of football leagues like Chinese Super League, Liga 1 Indonesia, Thai League, as well as Philippine Basketball Association matches.

“When we embarked on this venture, our focus was the niche segment of overseas foreign workers in the ASEAN  [Association of Southeast Asian Nations] region,” said Carl Kirchhoff, CEO at SportsFix.

“Our ambition was to deliver the best streaming video experience to our viewers powered by the best video platform technology. Brightcove checked off all the boxes for us.”

Ben Morrell, general manager, Asia, Brightcove, said: “Sportsfix is a great example of how an up-and-coming media company can launch and deliver live and VOD sports content directly to its user base and unlock revenue opportunities from day one.”