QYou passes 100 million milestone

Short-form curated web video channel The QYou now reaches over 100 million viewers globally, according to the company.

The QYou’s enlarged reach was boosted significantly by its deal with US local stations group Sinclair Broadcast Group as well as a recent deal with Tata Sky in India.

In the first half of 2017, The QYou signed eight new distribution agreements extending the reach of its content in Europe, the Middle East, Africa, Asia, Australia, Latin America and the US, as well as launching its content into new regions such as Sub-Saharan Africa and the Caribbean.

The company’s linear channel, The QYOU, is distributed to cable and OTT services run by TATA Sky, Vodafone, T Mobile, Telenor, Tele2, United Group, M7, TotalPlay and Play Poland.

Its deal with Sinclair Broadcast Group at the end of last year saw The QYou produce and launch TBD, an over-the-air TV network that delivers digital-first programming to a target millennial audience. The ‘multicast’ service is essentially an additional digital-terrestrial service delivered via an unused portion of spectrum allocated to the broadcaster

The QYou extended its reach in India earlier this year with its Tata Sky deal. This made the company’s 24/7 channel available to 17 million Tata Sky connections across TV and mobile.

“We’re heading into Q4 of 2017 with amazing new opportunities coming down the pike, that will see us extend our reach even further across Asia and Europe. This is on top of what has already been a high growth year for us: we listed on the Canadian TSX Venture Exchange, while concurrently signing some of our biggest distribution deals to date,” said Curt Marvis, CEO and co-founder, QYou Media.

“Our programming is now available to more than 100 million customers across   six continents, from the most densely populated urban cities on earth to remote mining sites in outback Australia. Our momentum is continuing to gather pace as more and more forward-thinking media companies realize that they too can harness the popularity of curated short-form content for their subscribers.”