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BBC brings authenticated on-demand to Malaysia

Case Study - BBC Player - DevicesBBC Worldwide has launched its authenticated SVOD service BBC Player in Malaysia in partnership with Telekom Malaysia.

The rollout marks the second country to receive the branded TV everywhere service, following the BBC commercial arm’s launch of BBC Player in Singapore last year in partnership with StarHub.

Subscribers to Telekom Malaysia’s IPTV service, HyppTV, will be able to sign in to the BBC Player to access “the very best of BBC content”.

Viewers will be able to access the service online and via iOS and Android mobile apps and will be able to watch content from BBC Worldwide’s global brands – BBC First, BBC Brit, BBC Earth, BBC Lifestyle, CBeebies, and BBC World News.

BBC Player viewers will also have exclusive access to season 24 of popular car show Top Gear after it starts to broadcast in the UK this month.

“To launch BBC Player in Malaysia so soon after its successful introduction to Singapore is testament to both the very high quality of this product and the digital demand for our programming,” said BBC Worldwide global markets president, Paul Dempsey.

“This latest launch clearly signals the potential for Player to offer something new to our partners and audiences in further markets.”

The BBC Player was built using broadcast and VOD specialist Ostmodern’s Skylark content management system (CMS).

Ostmodern CEO, Tom Williams, said: “We are delighted to be working with BBC Worldwide on this new service. It demonstrates the power of Skylark as an integration framework, while also showcasing the powerful content curation and editorial workflow tools in the CMS.”