News


CTAM Europe opens registrations for executive education programme

INSEAD’s European campus in Fontainebleau

INSEAD’s European campus in Fontainebleau

Cable marketing outfit CTAM Europe has opened registrations for the fifth Executive Education programme with leading graduate business school INSEAD.

The programme is an interactive, week-long course targeted at top executives and is geared to the cable, telecommunications and media sectors. It will run from June 26-30 at INSEAD’s European campus in Fontainebleau, France.

The programme’s five-day curriculum has been developed and customised by INSEAD’s faculty for CTAM Europe. Topics include Strategic Management, Customer Centric Value Innovation, Service Management, Digital Transformation, Value Creation in Finance, and Leadership, among others. INSEAD’s research and case studies are specific to the cable industry and enables CTAME to offer participants valuable insights and provide companies in the Media industry with a world-class, strategic executive programme, according to the cable marketing outfit.

CTAM Europe has modelled the course on the Cable Executive Management at Harvard Business School programme, run by CTAM North America.

“The Executive Education Programme is a superb opportunity for anyone interested in investing and developing talent within their organisation. This will be the 5th time we’ve held this hugely successful programme, which is offered to senior executives from cable, content, telecommunications and media sectors, along with technology suppliers. The programme helps attendees enhance their leadership skills and become better leaders. There are superb opportunities to engage and network with industry colleagues within one of the world’s leading and largest graduate business schools; INSEAD,” said Marco Frazier, co-chairman of CTAM Europe and SVP of distribution and business development UK & Western Europe, AMC Networks International.

Annet Aris, programme director and professor of strategy at INSEAD, said: “We are delighted to continue to work together with CTAM and engage with the top talent in the European cable industry. The cable industry is going through a major transition and will become one of the key enablers in the digital world. The programme is specifically designed to help them understand industry challenges and opportunities from strategic, customer and organisational perspectives, and will combine the latest academic insights with senior industry expertise.”