Belgian service provider Proximus has struck a deal with local broadcaster RTBF to air one match per month from the Proximus League – second-tier Belgian football league – on free-to-air TV.
The competition in its entirety will still be available exclusively on pay TV platform Proximus TV through its Belgian Football option, which groups all coverage of the top-tier Jupiler Pro League and the Proximus League, available from €9.95 a month.
The move is part of a drive by Proximus to raise awareness of the second-tier league. The company will also run a number of promotional competitions on its proximus11.be and Vivacité websites.
The first match to be shown on FTA TV will be the Union-Antwerp game at 16:00 on September 4.
Phillip Vandervoort, Chief Consumer Market Officer, Proximus said: “Through this partnership with the RTBF, we hope to get the general public acquainted with the Proximus League, this competition in which we have been believing for some years now, and to get people to enjoy the spectacle that it offers.”
Michel Lecomte, Sports Editor-in-Chief, RTBF said: “RTBF favours in its editorial coverage, the Belgian sports and Belgian sportsmen. This partnership is perfectly in line with its ambition, and complete a rich and diverse offer, attentive to the evolution of the sport and its competitions.”