Scripps launches HGTV in MENA

Scripps Networks Interactive is launching its HGTV channel in the Middle East and North Africa region for the first time in partnership with local pay TV operator BeIN Media Group.

Scripps has agreed a deal with BeIN to launch lifestyle channels HGTV and Travel Channel.

Travel Channel will be available from August 1, bringing content including House Hunters International, Delicious Destinations and Expedition Unknown to MENA viewers.

HGTV will be available from November 2, bringing shows relating to home improvement, DIY, design, real estate and landscaping including Listed Sisters, Tiny House Hunters, Property Brothers and Love it or List it to BeIN’s subscribers.

HGTV has hitherto only been available in the US, Canada, the Caribbean, Asia, Australia and New Zealand.

“HGTV is a journey of transformation for your home and how you live.  When you are looking for inspiration it is the premiere destination for home improvement, DIY, design, real estate and landscaping content,” said Phillip Luff, Managing Director, UK & EMEA, Scripps Networks Interactive.“Since its launch in 1994, HGTV has established itself as a top 10 network in all of cable in the U.S. We are thrilled to bring HGTV’s high quality content to audiences in the Middle East and North Africa in partnership with beIN.”

Yousef Al Obaidly, deputy CEO of BeIN Media Group said, “Scripps Networks is well known globally for its premium quality factual programming.  Their ability to produce and package content that is extremely relevant for discerning high net worth individuals and families is well recognized.  I am pleased that through this partnership, beIN is able to bring two great channels to our viewers.”