Liberty Global’s Swiss unit UPC Cablecom is dropping the name Cablecom from its brand from today.
The company said that the name change reflected its switch from being solely a cable operator to a provider of converged services including mobile entertainment communications.
The operator will henceforth be known as UPC in both Switzerland and Austria. Liberty Global combined both country subsidiaries under a single management team led by Eric Tveter at the end of 2014.
Liberty Global signaled it would drop the Cablecom brand in December last year.
Separately, UPC is launching a new infotainment programme, UPC News TV, in Switzerland. The magazine presented by Sandra Zotti has already existed for nine years in Austria and will now be broadcast weekly in both countries. In Switzerland, the programme will initially be broadcast on the channels TV25 and StarTV. In Austria, the programme will continue to be shown on UPC’s own info channel and on the channels W24, Sixx Austria, WNTV and Tirol with a new concept and new TV studio. UPC News TV is also available online.
“From today, we are also UPC in Switzerland and will be operating as one brand in both countries. We see ourselves as an international company which stands for customer focus, great service, innovation, exciting entertainment and the fastest universal Internet service everywhere we are,” said Tveter.
Referrring to the news channel, he said: “UPC News TV provides a unique insight into the company that is not otherwise available in this form. We are showing the people behind the company and how products find their way onto the market. Reports on events, film recommendations and interviews with experts make the programme even more exciting. I am thrilled that we can now also broadcast UPC News TV in Switzerland.”