Pan-African pay TV content aggregator AfricaXP has chosen multilingual video content metadata platform provider Babeleye to manage EPG metadata on channels distributed to pay TV operator Zuku and subscription video-on-demand provider WatchAfrica.
AfricaXP delivers a catalogue of African channels via a cloud-based delivery platform to broadcasters across sub-Saharan Africa.
The Babeleye platform enables AfricaXP to to feed metadata ito its partners’ EPGs, eliminating the need for manual preparation of data. Babeleye says it also provides customized and localized metadata tha tis relevant for the region.
Separately, Babeleye has opened a new office in South Africa to service its business in the region. The office is its second in Africa and its first in sub-Saharan Africa.
“Babeleye’s wide expertise in delivering rich metadata and adapting existing formats to different EPG technologies allows us to slash operational times and satisfy the requirements of our TV platform partners,” said Craig Kelly, CEO of AfricaXP. “We wanted to work with a partner who has significant experience in the region, and the Babeleye platform also help us provide better and more customized programming information for a broad range of content, improving the end user experience.”
Hamid Ouddane, CEO of Babeleye, said: “AfricaXP specializes in selecting, acquiring and developing the right titles for the African market, with content produced across the continent as well as internationally. Their cloud-based platform powers content delivery for a variety of pay TV, VOD and broadcast TV services. By implementing Babeleye metadata solutions, AfricaXP can more efficiently include rich program descriptions, multilingual EPG information, and more, thus increasing its programs’ exposure and presence on partners’ TV platforms.”