Zee names forthcoming news channel WION

Rohit Gandhi

Rohit Gandhi

Zee Media has named its forthcoming global English news channel WION (World is One News).

The WION TV channel is due to launch in mid-2016, following the rollout of a mobile and digital-first WION platform, and will report global news “from a South Asian perspective”.

Zee said that WION will have bureaus across the globe and will target a ‘Generation Z’ audience – “not in terms of age, but in terms of values, beliefs and attitude; a generation that is global, social, visual and tech savvy.”

Rohit Gandhi, Zee’s editor-in-chief – English news broadcast and related content – said WION marked an “ambitious leap into a multiscreen future” with the TV channel acting as a face to the “mobile-first” newsgathering service.

 “With WION, we will meet the aspirations of 2 billion South Asians by delivering a global news network reflecting a South Asian world perspective. It’s high time for South Asian reporting from front lines, war zones and prominent global capitals,” said Gandhi.