Zee Media has named its forthcoming global English news channel WION (World is One News).
The WION TV channel is due to launch in mid-2016, following the rollout of a mobile and digital-first WION platform, and will report global news “from a South Asian perspective”.
Zee said that WION will have bureaus across the globe and will target a ‘Generation Z’ audience – “not in terms of age, but in terms of values, beliefs and attitude; a generation that is global, social, visual and tech savvy.”
Rohit Gandhi, Zee’s editor-in-chief – English news broadcast and related content – said WION marked an “ambitious leap into a multiscreen future” with the TV channel acting as a face to the “mobile-first” newsgathering service.
“With WION, we will meet the aspirations of 2 billion South Asians by delivering a global news network reflecting a South Asian world perspective. It’s high time for South Asian reporting from front lines, war zones and prominent global capitals,” said Gandhi.