Pay TV channel provider Scripps Networks Interactive has named Ettie Etela as vice-president, research and insights, UK and EMEA.
Etela will report to UK and EMEA managing director Phillip Luff and will will support the business’ overall strategy, working closely with channel, commercial and digital teams.
Etela previously worked at Nielsen NRG International as Research Director, where she led a range of projects from testing content and materials, as well as leading studies into the effectiveness of marketing and international consumer understanding. She has also worked at Discovery and Disney.
Etela replaces Paul McEvoy who joined the company in 2013 as vice-president planning and research, UK and EMEA, Scripps Networks Interactive.
“We are delighted to welcome Ettie to the business. She brings a forward-thinking mindset, combined with strong analytical skills and a real knack for creative reporting. These attributes will prove invaluable when it comes to analysing how our viewers engage with lifestyle content. We hope that our continued investment in adventurous new content across our channels, combined with a deeper understanding of our audience’s habits, will drive viewer engagement across our portfolio,” said Luff.