UHD Alliance unveils consumer logo

Ultra HD Premium LogoThe UHD Alliance (UHDA) has unveiled a consumer-facing logo to identify devices, content and services capable of delivering a “premium” Ultra HD experience.

The organisation, which formed at the Consumer Electronics Show in 2015, said it has now begun certification of devices and services and started licensing its ‘Ultra HD Premium’ logo.

This will be reserved for products and services that comply with performance metrics for factors including resolution, High Dynamic Range (HDR), peak luminance, black levels and wide colour gamut, according to the UHDA.

“The diverse group of UHDA companies agreed that to realise the full potential of Ultra HD the specs need to go beyond resolution and address enhancements like HDR, expanded colour and ultimately even immersive audio. Consumer testing confirmed this,” said UHD Alliance president Hanno Basse.

“The criteria established by this broad cross section of the Ultra HD ecosystem enables the delivery of a revolutionary in-home experience, and the Ultra HD Premium logo gives consumers a single, identifying mark to seek out so they can purchase with confidence.”

The UHD Alliance is a powerful coalition of Hollywood studios, consumer electronics makers, content distributers and technology companies that formed in a bid to create a seamless and integrated ecosystem for Ultra HD. The alliance includes firms like Netflix, Samsung and Twentieth Century Fox.