Ireland’s Eir reportedly in talks to buy Setanta Sport

Irish telco Eir is in talks to acquire Dublin-based pay TV broadcaster Setanta Sport, according to local press.

According to the Irish Times, talks between the pair are at an advanced stage and are likely to be completed next year, subject to regulatory approval.

According to the paper, Setanta co-founder and majority owner Mickey O’Rourke would remain with the company for a period after the deal is closed.

Setanta operates two sports channels in Ireland and has a carriage deal with Virgin Media.

Earlier this year, Discovery Networks Asia Pacific struck a deal to acquire rugby-focused Setanta Sports Asia. Setanta Africa was acquired by Fox International Channels two years ago.