Liberty Global names Telenet’s Smidts as marketing chief

Inge Smidts

Liberty Global has named Inge Smidts as chief marketing officer. Smidts was previously SVP of residential marketing at Liberty Global-owned Belgian cable operator Telenet.

Smidts, who takes on her new role on September 1, will be replaced at Telenet by Jeroen Bronselaer, currently VP of product entertainment.

Smidts will continue to be based in Telenet’s home base of Mechelen.

“The promotion of Inge Smidts is a tribute to all the Telenet talent and recognition of the successful implementation of our strategy. The advantage of being closely linked to an international group like Liberty Global creates tremendous opportunities for our people. Together with her very experienced team, she has managed to introduce such brilliantly successful products as King and Kong, Whop and Whoppa, Play and Play More and – this month – Play Sports.  I’d like to thank Inge for her strenuous efforts in helping build Telenet as an innovative, customer-focused company,” said John Porter, Telenet CEO.