4C acquires Civolution’s Teletrax

Alex Terpstra

Alex Terpstra

4C has acquired Civolution’s TV analytics and synchronised advertising business Teletrax.

Civolution said that he acquisition of Teletrax and its extensive TV monitoring infrastructure covering more than 2,100 channels across 76 countries puts 4C in a position to deliver value for its clients through social and TV advertising and cross-screen marketing campaigns.

The full Teletrax team of approximately 70 employees, located across Eindhoven, The Netherlands, London, New York and Los Angeles will be merged with similarly sized 4C.

Civolution CEO, Alex Terpstra, will remain on the Civolution board but will also join 4C where he assumes the position of Managing Director, EMEA.

Sake Bosch, Managing Partner of Civolution’s investor Prime Ventures has joined 4C’s board of directors.

Harrie Tholen, SVP Sales & Marketing at Civolution’s NexGuard business, now becomes Managing Director of NexGuard, taking over the day-to-day management of the unit.

“This exit of the Teletrax business unit marks a fantastic opportunity for 4C and Teletrax, who share a vision for the future of advertising and offer best-in-class software solutions. Teletrax clients will enjoy 4C’s unique ability to unlock the power of social connections in driving advertising effectiveness, while 4C’s clients gain access to our patented real-time TV analytics and TV synced advertising offerings,” says Alex Terpstra, CEO, Civolution. “This milestone furthermore enables Civolution to be even more laser-focused on its industry leading NexGuard forensic watermarking solutions against the illegal re-distribution of content, the greatest piracy threat facing the content industry today.”