Telekom Srbija to market services as mts

Serbian telcos Telekom Srbija has begun marketing all its services under its new mts brand with a new visual identity. 

The new brand, with a new logo and Your World catchline, will be used in all aspects of communication of the company’s services that are customer-facing. A new redesigned Telekom Srbija logo will be used in corporate communications at the same time.

Natalija Jegdić, executive director for residential customers, said that mts was a “strong, modern and recognisable” brand to “communicate all the services and values” of the company.