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SPI International strikes FilmBox promo deals

Lay's chips filmboxChannel provider SPI International has struck two commercial agreements with Coca-Cola in Turkey and Lay’s potato chips in Poland to promote its video-on-demand service FilmBox Live. 

In Turkey, the company is offering a free FilmBox subscription as part of the Coca-Cola Choice Menu offered by online grocery Yemeksepeti.

A free one-week subscription to FilmBox Live gives all users who place a Coca-Cola Secilmis Menu order the opportunity to receive a special code via email or SMS, enabling them to access the FilmBox on-demand catalogue and live streaming channels.

FilmBox Live has also launched a promotional campaign with Lay’s potato chips in Poland. Promo codes offering 24-hour access to 70 movies can be found in specially marked Lay’s bags available in stores throughout the country.

“FilmBox Live, with its great, diverse content, a user-friendly interface and various advanced technological features is currently one of the most valued, reliable and widely available VOD services in Europe. We are looking forward to the successful outcome of the on-going promotional campaigns and we hope to attract more global brands to team up with FilmBox Live in Turkey, Poland as well as other countries where FilmBox Live is available,” said Guney Yasavur, COO of FilmBox Live.