New African deals for Box TV

UK-based music channel provider Box TV has struck four new distribution deals in Africa.

Box TV has signed agreements with Continental Satellite and African Cable Television in Nigeria, and Siyaya Free To Air TV and Mobile TV in South Africa.

The deals will provide the music broadcaster with a significant distribution in sub-Saharan Africa’s two largest markets. Box TV will distribute Box Africa, Kiss, Kerrang!, Smash Hits and Magic, with potentially more channels to come next year, the company said.

“Box TV has now become a truly international brand, bringing music from the hottest artists in the world to fans across the globe. We pride ourselves on innovative and engaging programming and we’re delighted to be extending across new African territories. In doing so, we’re bringing people around the world closer together through their shared love of music,” said Julie Wright, business development and commercial director at Box TV.