Polish advertising brokerage leader TVN Media will continue to provide brokerage services to commercial broadcaster Telewizja Puls, operator of the TV Puls and Puls 2 channels, after the pair struck a new agreement.
From January 1 2015, TVN Media, under the Premium TV brand, will continue to cooperate with TV Puls and Puls 2, and will provide commercial representation to Telewizja Puls, for at least one year. Under the agreement Premium TV also serves as exclusive agency for these channels with regard to sponsorship.
“Continued cooperation with Telewizja Puls is a proof of mutual satisfaction of current achievements and gains both on the side of the partner as well as on the side of TVN Media. For Telewizja Puls the new agreement is a warrant of continuity of cooperation and of forthcoming benefits from the excellence of Premium TV in the field of advertising brokerage. We, in turn, are happy to include in our portfolio the strongest nationwide channels within the new DTT offer,” said TVN president and CEO Markus Tellenbach.
“TV Puls – the third biggest commercial television in Poland – was the first to join Premium TV offer in 2011 and we shall continue this mutually beneficial cooperation in 2015. We believe this cooperation will help us reach our business goals while maintaining high dynamics of growth in both channels,” said Dariusz Dąbski, president of Telewizja Puls.