Vodafone and Kabel Deutschland kick off first joint marketing campaign

Vodafone and Kabel Deutschland yesterday initiated their first joint marketing campaign, focusing on fixed broadband and their ability to deliver multi-play services from a single source.

Under the slogan ‘Speed has a home – yours’, the campaign highlights Kabel Deutschland’s plans to launch 200Mbps services in a number of Germany cities from November.

The campaign, kicking off with a TV spot and also featuring print, online, billboard and social elements, was developed by agency Jung von Matt.