Media Broadcast names sales and marketing chief

German media services provider Media Broadcast has named Ulf Heggenberger in the new role of chief sales and marketing officer.

Heggenberger, who will report to Media Broadcast chairman and chief technology officer Wolfgang Breuer, was previously director of sales, marketing, product management and customer service at alternative telco Ewe Tel. He will join Media Broadcast on October 1.

“I am delighted that in Ulf Heggenberger Media Broadcast has gained a customer- and market-oriented director with extensive management experience,” said Wolfgang Breuer.

“With nearly 20 years’ experience in telecommunications and business management he is the right man to help shape Media Broadcast in the years ahead and to strengthen the company’s position sustainably in dynamic markets. Ulf Heggenberger will take the consistent alignment of our sales and marketing to customers’ needs further forward.”