Music video platform Vevo has appointed the former CBS Interactive and Yahoo! executive David Rice to the newly-created position of chief product officer.
Rice, who takes up his role immediately, will oversee product development for Vevo, including coming up with developing and operating music video services across any screen.
He will be based in San Francisco and report to Vevo president and CEO, Rio Caraeff.
Prior to joining Vevo, Rice was senior vice president and general manager of CBS Interactive’s games division. From 2010-2012, he was Vice President, Media Properties at Yahoo!
“Bringing our first Chief Product Officer on board is an important milestone for Vevo and underscores the company’s commitment to building great viewer focused entertainment experiences,” said Caraeff. “With David’s leadership, Vevo is well-positioned to grow our product operations as we approach our five year anniversary later this year.”