Imagine to debut VersioCloud

Broadcast technology provider Imagine Communications is launching VersioCloud, an IP-enabled, integrated cloud playout platform, at IBC. 

According to the company, the solution allows media companies to manage video operations and channel playout from the cloud, enabling them to accelerate new channel launches and extend their brands.

Imagine says that VersioCloud makes all of the traditional integrated channel playout functions cloud-enabled, including branding, graphics, automation, and server capabilities.  Also available as part of the cloud playout solution, Imagine Communications’ new Magellan SDN Orchestrator software control system and Selenio processing and compression solutions allow the management of hybrid SDI, ASI, and IP content, providing what it describes as an on-ramp and off-ramp between IP and legacy baseband transport to advance the transition to IP.

Imagine says that the combination of cloud-based playout and hybrid transport will enhance all parts of the broadcast business including providing improved visibility to optimize advertising playout, efficient methods of disaster recovery, fast channel creation to accommodate seasonal or one-time events, the expansion of brands and content into new markets and new geographies without requiring expensive facilities, and a pay-as-you-go Platform as a Service (PaaS) model to lower the cost and time barrier to traditional methods of establishing linear and OTT channels.

The company also says that by integrating VersioCloud with its Zenium workflow manager, media companies can design Playout in the cloud workflows to suit their particular needs.

“Today’s video consumer has an increasing array of alternatives from linear TV and Over-the-Top sources, pressuring media companies to take aggressive action to maintain market share and keep viewers engaged with their content,” said Charlie Vogt, CEO of Imagine Communications.

“VersioCloud’s disruptive new technology is the ultimate competitive advantage because it simplifies the creation and management of channels, advancing the monetization of content into new demographic or geographic markets. While other offerings are burdened by hardware CODECs or GPUs, VersioCloud is the industry’s only solution that is 100% software running on commercial off-the-shelf (COTS) IT platforms.”


Imagine will exhibit at IBC on stand 7.G20