The AELTC will use Grabyo’s social video platform to share clips from Centre Court, No.1 Court and No.2 Court with Facebook, Twitter and Google+ users within their feeds, whether on the web or using mobile apps.
Clips will be anything from between 30 seconds and 60 seconds in length, with around 25-50 clips each day being broadcast during the championship between June 23 and July 6.
“We see huge and immediate spikes in traffic as premium sports content is shared to Facebook, Twitter and Google Plus. All of this is complimentary to YouTube, where video content can attract audiences longer-term,” said Grabyo CEO Gareth Capon.
“This is particularly exciting as it will be the first time a major sports rights holder has delivered real-time video highlights to a global audience across multiple social platforms.”