French broadcaster TF1 has launched Teleshopping, a TV-based shopping application that runs through an HbbTV interface.
European interactive services specialist Wiztivi deployed the app, claiming it is the first t-commerce application in Europe.
Viewers can use the app to buy goods directly from their TV, paying using an integrated payment solution and their TV’s remote control.
“For more than 20 years, Teleshopping has been offering the very best of innovations to its customers. The launch of its TV-Commerce application, one of the first in Europe, is the demonstration of the modernity of our service and of our ability to adapt to our market’s evolutions,” said Jerome Dillard, managing director of Teleshopping.