News channel Euronews has launched a service for Blackberry’s BBM messaging service users.
The Euronews BBM channel brings international news to BBM users on Blackberry, Android and iPhone smartphones.
The move ive Euronews a reach of 85 million active BBM users per month. The service is currently available in English and will promoted by a marketing campaign across 50 countries in EMEA.
“Our presence on BBM perfectly fits with our strategy to offer the right content, in the right place, at the right time,” said Damien Marchi, director of product marketing and innovation, Euronews.
“The Euronews BBM Channel lets us reach in real time the 85 million monthly active users of BBM, whose popularity goes well beyond the circle of BlackBerry smartphones users and now includes Android and iPhone devices users.”