German broadcaster Your Family Entertainment has teamed up with East African broadcaster and pay TV operator AzamTV to launch a new English-language pan-regional feed of its Yourfamily channel for sub-Saharan Africa.
The move marks Your Family Entertainment’s first step in to English-language broadcasting. The company says that an Arabic-language version of its channel will follow later this year.
Yourfamily airs animated and live-action shows for kids aged 2-11 and their families. The new English-language channel will air on the AzamTV platform.
Tanzania-based AzamTV was launched last year with palns to expand into other countries in the region, with launches scheduled in Uganda and Kenya next month.
“Yourfamily is a very exciting addition to the existing kids and family channels available in the region, and will be a compelling channel for platforms that want to increase their distribution, grow their ARPU and extend choice to their subscribers,” said Paul Robinson, recently appointed as EVP, international channel business at Your Family Entertainment.
“Creating a balanced bouquet of family entertainment is crucial to our growth plans for AzamTV across Africa,” said Rhys Torrington, CEO of Azam Media.
“We want to offer content that is unique, targeted at the younger audience and exciting. Yourfamily fits that description perfectly.”