RTL Deutschland has partnered with domestic cable operator Kabel Deutschland to deliver targeted video-on-demand (VoD) advertising to TV viewers.
Speaking at the Future TV Advertising Forum in London this morning, Marco Hellberg, project manager of strategic development at RTL Deutschland said that the companies launched the ad system late last week, with the deal due to be formally announced in the coming days.
“For now it’s the first dynamic ad insertion in Germany in a cable network,” Hellberg claimed.
He said that while linear TV advertising is still mainly about volume rather than direct targeting, “in non-linear it’s a bit different, there we are really moving forward.”
He said in terms of video-on-demand, the German market has typically been behind the US and the UK, but now things are “starting to kick off.”