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Netflix may launch in Australia, say reports

Netflix may be planning an Australian launch next year, according to various local news reports.

Netflix has declined to confirm the reports. According to The Australian newspaper, Netflix may have changed its mind on a launch in Australia because a significant number of people – about 20,000, according to the report – already bypass geo-blocking restrictions to subscribe to it and because of the high growth rates the online streaming service has experienced to date in European markets.

Netflix has hitherto reportedly been reluctant to look at the Australian market because of inadequate internet infrastructure and concerns about its ability to deliver a competitive price point.

Separately, Netflix is to bring a second season of its original series Lilyhammer exclusively to its subscribers in all territories  in December.

The series, developed by Rubicon TV and co-produced by Netflix for NRK/Netflix in association with Red Arrow International, will air from December 13.